Hey car enthusiasts and music lovers! Ever catch that new Volvo XC40 commercial and find yourself humming along, wondering, "What is that song?" You're not alone, guys! That catchy tune has been stuck in a lot of people's heads, and for good reason. Volvo is known for its stylish vehicles and often pairs them with equally stylish soundtracks. This particular XC40 ad is no exception, featuring a track that perfectly complements the car's modern, urban vibe. So, let's dive deep and uncover the mystery behind this electrifying audio accompaniment. We'll explore the song itself, the artist behind it, and why Volvo might have chosen this specific piece to showcase the XC40's appeal. Whether you're looking to add it to your playlist or just satisfy your curiosity, stick around as we break down the music that makes the latest Volvo XC40 commercial so memorable.

The Track That's Got Everyone Talking

Alright, let's cut to the chase! The song that's been making waves in the new Volvo XC40 commercial is none other than "Higher Love", but with a twist. It's a cover version, and a pretty fantastic one at that! The original "Higher Love" was a massive hit for Steve Winwood back in the late 80s, an absolute classic known for its infectious beat and uplifting message. However, the version you're hearing in the XC40 ad brings a fresh, contemporary feel to it, making it resonate with a modern audience. This isn't just a background jingle; it's a driving force behind the ad's narrative, enhancing the feeling of freedom, aspiration, and the joy of discovery that Volvo aims to associate with the XC40. The choice of a well-known song, but in a re-imagined form, is a clever marketing strategy. It taps into existing nostalgia while simultaneously presenting something new and exciting, mirroring how the XC40 itself offers a modern take on the luxury compact SUV. The production quality of this cover is top-notch, with crisp vocals and a polished instrumental arrangement that feels both powerful and sophisticated. It’s the kind of song that makes you want to roll down the windows and just drive, which is precisely the experience Volvo wants you to associate with their vehicles. So, if you've been searching high and low for this particular rendition, you're looking for a cover that masterfully blends the spirit of the original with a sound that feels relevant and invigorating today. It truly elevates the visual storytelling of the commercial, making the Volvo XC40 seem not just like a car, but like a key to unlocking a more vibrant and elevated lifestyle.

Who Sings This Awesome XC40 Cover?

Now, who's the talented artist breathing new life into "Higher Love" for the Volvo XC40 ad, you ask? Drumroll, please... it's the incredibly gifted Kygo! Yes, the Norwegian DJ and music producer is the mastermind behind this sensational cover. Kygo is renowned for his tropical house sound, a genre characterized by its relaxed, melodic, and often uplifting vibes, which perfectly suits the optimistic spirit of "Higher Love." He's known for taking classic tracks and infusing them with his signature electronic style, creating something that feels both familiar and entirely new. This particular version, featuring the vocals of the late Whitney Houston, is an absolute powerhouse. Initially released in 2019, Kygo's remix of "Higher Love" was a huge hit in its own right, charting globally and receiving widespread acclaim. The collaboration is particularly poignant, as Whitney Houston's iconic voice brings an unparalleled emotional depth and power to the track, while Kygo's modern production adds a contemporary danceable rhythm. It’s a beautiful fusion of legendary talent and current electronic music artistry. The decision to use Kygo's "Higher Love" in the Volvo XC40 commercial is a stroke of genius. It aligns the brand with a popular, contemporary artist while simultaneously paying homage to a beloved classic. The song's message of seeking something better, of reaching for a "higher love," resonates deeply with the aspirational lifestyle that luxury car brands like Volvo often aim to project. It suggests progress, elevation, and a pursuit of excellence, all qualities Volvo imbues in its vehicles, especially the stylish and forward-thinking XC40. So, when you hear that incredible voice and feel-good beat, remember it's Kygo, channeling the spirit of Whitney Houston and Steve Winwood, to create a soundtrack that's as dynamic and appealing as the Volvo XC40 itself. It's a match made in marketing heaven, proving that the right music can truly elevate a brand experience!

Why This Song Works for the Volvo XC40

So, why did Volvo choose this particular version of "Higher Love" for their new XC40 commercial? Guys, it's all about the vibe, and this song nails it perfectly! The Volvo XC40 is positioned as a stylish, modern, and perhaps a bit more youthful and adventurous SUV compared to some of Volvo's more traditionally conservative offerings. It’s designed for city life, for those who appreciate design, technology, and a sense of personal expression. The Kygo remix of "Higher Love," featuring Whitney Houston, taps directly into this ethos. The song itself, with its uplifting chorus and message of striving for something greater, mirrors the aspirations of the XC40's target demographic. It evokes feelings of optimism, freedom, and the pursuit of a fulfilling life – all things you'd want to associate with a premium vehicle. Furthermore, the upbeat tempo and electronic dance feel of Kygo's production add a layer of dynamism and energy that aligns with the XC40's agile handling and its suitability for an active lifestyle. It’s a track that makes you feel good, makes you want to move, and makes you feel like you’re on the cusp of something exciting. This creates a powerful emotional connection between the viewer, the music, and the car. Volvo isn't just selling a car; they're selling a feeling, an experience, a lifestyle. And this song, with its blend of nostalgic familiarity and modern energy, is the perfect sonic vehicle to deliver that message. It’s sophisticated yet energetic, classic yet contemporary – much like the XC40 itself. It helps position the XC40 not just as transportation, but as a statement piece, a companion for life's adventures, big and small. The ad's visuals, often showing the XC40 navigating urban landscapes or scenic routes, are amplified by the song's infectious rhythm, making the entire package feel cohesive and aspirational. It's a smart move that appeals to both those who remember the original and those who are discovering it anew through Kygo's vibrant interpretation, ensuring the XC40 makes a memorable impression.

The Original "Higher Love" vs. the XC40 Cover

Let's take a moment to appreciate the journey of "Higher Love" and how its different iterations speak to different audiences and purposes, particularly in the context of the Volvo XC40 commercial. The original "Higher Love," released by Steve Winwood in 1986, is an iconic piece of 80s pop music. It's characterized by its distinctive synth-pop sound, Winwood's soulful vocals, and a message that speaks to seeking a deeper connection and purpose. It's a song that evokes nostalgia for a specific era, embodying the optimism and musical trends of the mid-80s. It’s a classic, plain and simple, and holds a special place in the hearts of many. Now, fast forward to Kygo's 2019 cover, featuring the incomparable Whitney Houston. This version takes the core essence of the original – its melody and its uplifting message – and reimagines it through the lens of modern electronic dance music, specifically tropical house. Kygo's production adds a pulsing beat, contemporary synth arrangements, and a driving rhythm that makes the song incredibly danceable and suitable for a festival or a mainstream radio hit. The inclusion of Whitney Houston's vocals, which were originally recorded for a different project and posthumously released by Kygo, adds an immense layer of soulful power and emotional resonance. It’s a stunning example of how electronic music producers can collaborate with legendary vocalists to create something that honors the past while firmly planting itself in the present. When Volvo chose this version for the XC40 ad, they were strategically tapping into a dual appeal. For older viewers, it might trigger a fond memory of the original, creating a subconscious link to positive feelings. For younger audiences, or those who are fans of contemporary electronic music, it introduces them to a timeless song through a fresh, modern interpretation they can easily connect with. This juxtaposition – the classic song structure and message, powered by modern production and a legendary voice – perfectly mirrors the Volvo XC40 itself. The XC40 is a modern vehicle built on Volvo’s legacy of safety and quality, but it features contemporary design, technology, and a more dynamic driving experience than some of its predecessors. The Kygo cover, therefore, isn't just a background track; it's a sonic embodiment of the XC40's brand message: classic values, modern execution, and an elevated experience. It bridges generational gaps and appeals to a broad spectrum of consumers who appreciate both heritage and innovation.

Where to Listen to the XC40 Commercial Song

Alright, guys, you've heard it in the ad, it's stuck in your head, and now you want to listen to it on repeat, right? Well, good news! You can easily find the version of "Higher Love" used in the Volvo XC40 commercial on all major music streaming platforms. Just head over to your favorite service – whether that's Spotify, Apple Music, YouTube Music, Amazon Music, or Tidal – and search for "Higher Love" by Kygo (with Whitney Houston). Make sure you specify Kygo and Whitney Houston to ensure you get the right version, as there are many covers and the original Steve Winwood track out there. This particular rendition was a single released by Kygo and became quite popular on its own before its placement in the Volvo ad. You can find it on Kygo's own albums or compilations, and it's widely available as a digital download as well. Watching the official music video for Kygo's "Higher Love" is also a treat, as it often complements the song's vibe and might even feature visuals that resonate with the feeling of the XC40 commercial. Beyond streaming services, you can also often find clips of the Volvo XC40 commercial on YouTube, where users sometimes upload the ads specifically so others can identify the music. This can be a great resource if you want to hear the song in its original context or see if there are other tracks you might have missed. So go ahead, add it to your playlists, crank up the volume, and let that infectious beat fuel your next drive or just brighten your day. It’s a fantastic track that’s worth revisiting anytime you need a dose of uplifting energy, and it’s a testament to the power of music to enhance our perception of even the most sophisticated products, like the Volvo XC40.

Other Songs Used in Volvo Commercials

Volvo has a knack for picking some seriously cool tracks for their commercials, guys! It’s not just the XC40 ad that features a killer song. Over the years, they've used a variety of music to enhance the sophisticated and often aspirational feel of their vehicles. Think about it: Volvo commercials often showcase stunning landscapes, innovative technology, and a sense of modern luxury, and the music plays a huge role in setting that tone. For instance, you might recall ads featuring artists like The Lumineers, whose folk-rock anthems often convey a sense of journey and authenticity that aligns well with the Volvo brand. Or perhaps you remember a more electronic vibe, with tracks that emphasize innovation and forward-thinking design. They've also been known to use indie artists and lesser-known gems, which can give their ads a more unique and curated feel, positioning Volvo as a brand that’s in tune with contemporary culture and discerning taste. The choice of music isn't random; it's carefully selected to resonate with the specific model being advertised and the target audience. A sporty model might get a more energetic track, while a family-oriented SUV might feature something more heartwarming or reflective. It’s a strategy that works wonders, making their commercials not just advertisements, but mini-cultural moments that people talk about and seek out. So, while Kygo's "Higher Love" is the current star for the XC40, keep an eye (and ear!) out for future Volvo ads. You never know what incredible music they'll pair with their next stunning vehicle. It’s always worth paying attention to the soundtrack – it’s a big part of what makes a Volvo ad so memorable and effective in capturing the essence of their cars and the lifestyle they represent. It shows they understand that the overall experience, from the drive itself to the feeling evoked by the advertising, is what truly connects with consumers.